customized/modified or even caricaturized or fantasy cars,often with big rear tires, Superchargers, flame paint-jobs, outlandish proportions, hood blowers, etc.) cars, as compared to Matchbox cars which were generally small-scale models of production cars. Hot Wheels were originally conceived by Handler to be more like ' hot rod' (i.e.

Handler discovered his son Kenneth playing with Matchbox cars and decided to create a line to compete with Matchbox.

The original Hot Wheels were made by Elliot Handler. 6.2 Hot Wheels Elite and Hot Wheels Mattel.Although Hot Wheels were originally intended to be for children and young adults, they have become popular with adult collectors, for whom limited edition models are now made available. Many automobile manufacturers have since licensed Hot Wheels to make scale models of their cars, allowing the use of original design blueprints and detailing. It was the primary competitor of Matchbox until 1997, when Mattel bought Tyco Toys, then owner of Matchbox. Hot Wheels is an American brand of scale model cars introduced by American toymaker Mattel in 1968. JSTOR ( December 2017) ( Learn how and when to remove this template message).Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources. This article needs additional citations for verification.

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